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Shinsegae L&B established in 2008, specializes in liquor distribution that offers world class wine and beer at affordable prices. Wines come from all over the world, such as France, Italy, Spain, Germany, Austria, USA, Chile, Argentina, Australia, New Zealand, and South Africa. The company also imports premium beer brands from noted beer producing area, Czech, Germany, Belgium, USA, and Italy to satisfy customers’ various wants and taste.

Shinsegae L&B reduces logistics costs through direct sourcing and large orders and minimizes the distribution margin to offer a variety of high quality liquor products at affordable prices. Also, we are doing diverse events with E-mart, which is the most influential hyper market in Korea, Shinsegae department store, high-end hotels and restaurants. Thanks to this effort, Shinsegae L&B is contributing to popularization of wine in Korea. With 150 specialists in liquor and beverage, we will continue to grow as a leading company which delivers lifestyle and value not only imports and distributes for customer satisfaction.


“Contribution to wine culture and pursuit of customer’s satisfaction”

  • Competitive portfolio and pursuit of customer’s satisfaction
  • High quality wine and beer at reasonable prices
  • Development professional and CSR management